Professional Pricing Society 2022 Spring Conference Recap
Last week, I attended the PPS Spring Conference in Chicago with some of our team—and a few hundred members of the pricing community. It’s been years since an in-person conference for this…
What To Do If Your Company is Asked to Participate in a Reverse Auction: The Sequel
A reverse auction may land you a new client, but be careful not to spend time and resources chasing unobtainable and unprofitable business.
In my last article, I explained why an incumbent might…
What To Do If Your Company Is Asked To Participate In A Reverse Auction
A reverse auction may land you a new client, but if you are the incumbent, it may be better to say no. Here’s why.
Where Does Your Company Fall on the Customer Experience Pyramid?
Want to negotiate a winning deal? Learn the four basic buyer types and leverage the Customer Experience Pyramid to give yourself the winning edge.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
