Top 5 themes from our 2024 podcast guests
We started hosting guests on If Prices Could Talk at the beginning of this year. It’s been a great journey, with lots of learnings for me through in-depth conversations with our clients, partners, and network. We’ve talked with executives and indu…
Getting the sales conversation back to value
We all know that when we help set the rules of a game, our chances of winning increase significantly. At Holden Advisors, we emphasize the importance of discussing your offering’s value early in the Buyer’s Decision Cycle (BDC). The early-to-mid s…
How to build pricing power when you don’t have it
Originally published on Forbes.com
Every B2B business delivers distinct value for its customers. For some, it saves time, resources, head count, while other offerings directly influence volume of revenue or mitigate some sort of risk. All B2B c…
Unlocking profitability: When your offering’s value outweighs its price point
Consider this scenario: a company develops products that address critical needs within the industry and continually enhances the product over time. Their customer base is loyal and supportive, but despite the increasing value of the products, the …
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Holden Advisors is a team of experts in pricing and sales performance development.
We help our clients take control of their differential value and use it to transform their business.
