Play Better Poker With Your Customers
When it comes to negotiation, very few sellers spend enough time planning. I encourage you to carve out time to get centered and think about some of the upcoming negotiations you have. There’s a lo…
A Four-Step Pricing Strategy for Startups that Works Every Time
Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. It’s a tricky problem to get right. Price too high and you lose potential customers. Too low, and y…
The Value of Reliability
The COVID-19 pandemic has taught us many lessons, not the least of which is the value of a reliable supply chain.
Defeating the No-Decision” Trap: The Power of Divergent Thinking”
Imagine if you could banish “no-decision” from your sales funnel. More deals that travel all the way to the win/loss finish line, less wasted sales time, more essential customer needs resolved, and…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
