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Are You Ready for a Usage-Based Pricing Model?

Usage-based pricing, or quantity-based pricing, is the next iteration of the subscription economy, especially for B2B software companies. If you’re considering how your company would fare with usag…

Data-driven Pricing Can Increase Your Profit

At Holden Advisors, we believe a value-based approach is the best way to set a fair price for your products and services. But data-driven pricing, when done right, will lift your profit margins in …

How to double your price and retain your customers

Is it possible to double your price and not lose any customers? Yep.

News from the field: Qualify, qualify, qualify

Are your sales teams spending enough time qualifying their opportunities and defining the right solutions for their customers? Here’s how to know if they are on the right track.

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