A wealth of candid,
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(And this is just scratching the surface.)

Is it the right time for a price increase?

| Reed Holden | , , ,
We have received many requests from companies wondering if it is a good idea to increase prices to offset declining sales during the pandemic. While the answer is generally no, it is important to r…
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The Great Burger Bundle Bungle

| Reed Holden | ,
Recently, McDonalds had a special pricing promotion that caused a 10% reduction in demand for fries. Allegedly, the drop in demand was the result of a 99-cent burger promotion. The promotion unin…
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News from the Field: Mental Insights

| Adele Mclean |
During our recent Virtual Backbone workshops, our participants have been sharing interesting insights about the psychological aspect of negotiating. We wanted to share some with you:
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News from the Field: Virtual Backbone

| Adele Mclean |
Recently, we launched our Virtual Backbone initiative to help improve sales teams’ negotiating performance, all from the comfort and safety of their home office. The results are great, but we wante…
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We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.

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