Brian Doyle – Holden Advisors

The Myth of Perfect Pricing Data

Written by Brian Doyle on August 11, 2026. Posted in Pricing, Pricing Strategy.

Artificial intelligence is changing the conversation around pricing. Every week brings another announcement about AI-powered pricing optimization, predictive analytics, dynamic pricing engines, or usage-based pricing models. The message is remarkably...

Winning with value when procurement plays hardball

Written by Brian Doyle on May 14, 2025. Posted in B2B Pricing, Leadership, Negotiating with Backbone, Pricing, Uncovering your Value.

Playing cards and poker chips on a poker table

When looking at your pricing, think about it through the lens of price setting and price getting. Price setting is where you evaluate what to charge for your product or service based on the value it creates for your customers. That value...

Fix the kitchen well before you list: Private equity pricing renovations

Written by Brian Doyle on May 2, 2025. Posted in B2B Pricing, Leadership, Pricing, Pricing Strategy, Uncovering your Value.

Engineer and architect working at construction site with blueprint

When M&A activity is hot, deals move fast. It reminds me of the housing market a few years ago, when people were buying homes after a five-minute walkthrough or sight unseen via staged realtor pictures. Likewise, private equity investors were...

Responding to crises like an Air Force pilot

Written by Brian Doyle on March 17, 2025. Posted in Leadership.

As I think about how to maintain my balance in these tumultuous times of politics, war, wild stock market fluctuations and more, I’m reminded of the mantra every US Air Force pilot learns at the beginning of pilot training: Maintain aircraft control Analyze...

Author: Brian Doyle

The Myth of Perfect Pricing Data

Winning with value when procurement plays hardball

Fix the kitchen well before you list: Private equity pricing renovations

Responding to crises like an Air Force pilot

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