Protecting pricing power in a tariff era
Few things can cause a pricing frenzy quite like tariffs. Many of us have been through this before – but the announcement of tariffs on Canada, Mexico, and China will force change on many companies in the coming months. It’s important to…
Top 5 themes from our 2024 podcast guests
We started hosting guests on If Prices Could Talk at the beginning of this year. It’s been a great journey, with lots of learnings for me through in-depth conversations with our clients, partners, and network. We’ve talked with executives and indu…
When Good-Better-Best isn’t an option
You see it everywhere: Good-Better-Best (GBB) packaging and pricing is practically a standard these days. Here are some examples you probably encounter regularly:
• First class, premium economy, or economy flights• Car trim levels• Streaming se…
How to build pricing power through sales effectiveness
Originally published on Forbes.com
Sales effectiveness is one of the most important levers in building pricing power. If you perceive your offering as highly differentiated, and the market doesn’t pick it up the way you expected, you won’t …
Sign Up for Insights
Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
