Pricing is the lifeblood of any organization, yet very few companies have a dedicated pricing team. Instead, pricing responsibilities are spread across Finance, Sales, Operations, Customer Service, Legal, and Product or Innovation. Each group plays...
Author: Travis Umpleby
Companies often celebrate when customers “come back” after having left for a presumably cheaper option. But this return shouldn’t be a story of vindication. It’s a sign of failure.
When that customer left, they made what appeared to be the financially...
I recently read an article about new pricing models in the digital era. A few of the key pricing models mentioned included tiered offerings, fixed fees, and subscriptions. I’m sorry to say, these pricing models are not new. However, the nuance they...
Are you planning a price increase? Learn from Travis Umpleby via his video below on how to use one simple tool to conduct a stakeholder assessment and help your increase stick.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
