About Holden Advisors

Deep pricing & sales expertise, years in the making

Profit Professionals

We help commercial teams quantify business value, mitigate risk, and go to market faster—the essentials of improving profit performance.

In 30+ years of working with Fortune 500 corporations, venture-backed start-ups, and everything in-between, we’ve developed a mastery of pricing and sales enablement that few others can match.

We dig in, leverage straightforward methods and frameworks, and lead teams through change programs designed specifically for their needs and objectives.

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We believe that

Every company can increase profits when they focus on knowing, pricing and selling their value to customers
Companies who consistently deliver their value enable their customers to win more
Profitable growth takes ongoing effort, not a “one-and-done,” trendy solution

We promise to

Apply real-world experience, not theories and concepts
Provide lasting know-how and tools, not a solution with a shelf-life
Deliver real profit improvement, not just words

Core Values

Client Improvement

Not customer service. We would rather end a relationship than waste a client’s money and resources on projects that won’t improve profitability.

Respect for the Individual

We believe every person deserves the chance to be heard, to be developed and to be recognized. We invest in our employees’ growth – professionally and personally.

Positive Conflict

Conflict is at the heart of change, and through it, companies become more successful. But, conflict for conflict sake is useless. We speak the hard truth with the intent to move forward.

The Power of Collaboration

No individual has the answer to everything. There is power in the expertise of others, both inside and outside of our client firms.

Open and Honest Communication

We say the things that are difficult to hear in a caring way. Equally, we open ourselves up to the truth. Soft pedaling stagnates relationships and companies.

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Holden Advisors is a team of experts in pricing and sales performance development.

We help our clients take control of their differential value and use it to transform their business.