Top 5 themes from our 2024 podcast guests
We started hosting guests on If Prices Could Talk at the beginning of this year. It’s been a great journey, with lots of learnings for me through in-depth conversations with our clients, partners, and network. We’ve talked with executives and indu…
When Good-Better-Best isn’t an option
You see it everywhere: Good-Better-Best (GBB) packaging and pricing is practically a standard these days. Here are some examples you probably encounter regularly:
• First class, premium economy, or economy flights• Car trim levels• Streaming se…
How to protect the pricing power you’ve created
Originally published on Forbes.com
When asked about pricing power, most commercial leaders seem to resonate with Warren Buffett’s famous quote about having the ability to raise prices without losing customers.
In today’s markets, I…
PPS Fall Conference: Key Takeaways
A few times each year, members of the Professional Pricing Society community gather in person to network, learn, and train together. Last week in Atlanta, we met with thought leaders across industries to discuss the latest trends, techno…
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Holden Advisors is a team of experts in pricing and sales performance development.
We help our clients take control of their differential value and use it to transform their business.
