How to Create Value: Small Efforts, Outsized Returns
We at Holden Advisors believe that pricing power can be achieved with differentiation and execution.
We can create more differentiation by creating more value for our customers. There are, in general, 2 primary ways to create more value for…
Why Pricing Initiatives Stall Before They Start
Have you ever kicked off a pricing initiative with real momentum, only to watch it quietly die in committee months later? Having worked with a number of B2B clients across a wide range of industries, we’ve found that the outcome of a pricing initi…
Pricing by Customer Size vs. Customer Potential: Why It Matters
Customer segmentation can be very nuanced, incorporating elements of product, geography, buying behavior, needs, etc. Those with a less sophisticated approach often segment customers based on size. It is a natural starting point. Larger cust…
Moving beyond hourly rates: pricing professional services in an AI world
As AI becomes more common in the business world, it’s increasingly capable of taking over low-complexity work. The kind of work some professional services firms have historically billed by the hour. That shift creates a new pressure: customers are…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
