Engineering Is Not Free: Separating Development from Production Pricing
In complex OEM relationships, significant value is created long before production revenue begins.
Engineering teams analyze applications, iterate designs, conduct validation testing, and often support on-site qualification efforts. These front-…
The farce of the fixed mindset
In many settings, leaders are taught to seek out those with growth mindsets and pursue them. We are taught to find opportunities for high performers who have these growth mindsets and manage out those who have a fixed mindset.
All of that is …
5 red flags that you’re about to lose an account
“Only the paranoid survive.” – Andrew Grove, former Intel CEO
We all love the good times. You’re cruising along, your strategic accounts are growing, and your business is thriving. What can go wrong? Even in the good times, danger is always lur…
Is the BMW heated seat an omen for more microtransactions?
By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue. Buckle up. (Too much?)
Who’s on first?
BMW…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
