5 red flags that you’re about to lose an account
“Only the paranoid survive.” – Andrew Grove, former Intel CEO
We all love the good times. You’re cruising along, your strategic accounts are growing, and your business is thriving. What can go wrong? Even in the good times, danger is always lur…
Is the BMW heated seat an omen for more microtransactions?
By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue. Buckle up. (Too much?)
Who’s on first?
BMW…
Is it the right time for a price increase?
We have received many requests from companies wondering if it is a good idea to increase prices to offset declining sales during the pandemic. While the answer is generally no, it is important to recognize how buyers are changing their behavior an…
Video: Is Your Product Really a Commodity?
Is your product a commodity? Is it really? Or, do your customers cry commodity during negotiations to get you to decrease your price? Watch the video below and listen as Adele McLean talks about how you can get out from under this tough negotiatio…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
