Is the BMW heated seat an omen for more microtransactions?
By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue. Buckle up. (Too much?)
Who’s on first?
BMW…
Simply Selling to Your Most Important Customer
Imagine this: You’re selling your company’s best product. You’ve successfully navigated the gatekeeper to speak with your target buyer (the person who will actually use your product) and have shared enough of a compelling message that they’re will…
Rolling Stone Gambles Big On Customer Loyalty
For any salesperson, it’s important to understand why your customers keep coming back: Is it because you’re a better deal than your competitors? Is it the simplicity of your product offering? Is your product suite so specialized, there is no equa…
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We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
