3 questions to ask in your next board meeting
Most senior leadership know that pricing can be the most effective lever to use in the short term to drive enterprise value. So why don’t more use it?
I believe it’s due to fear. Fear of losing customers if anything related to an offer is…
Value-based selling in higher education
Once in a while, we get a different type of project that gives us new ways to think about value-based selling. We recently had the pleasure of working with an organization that sells to higher education institutions. We had to think about the dyna…
Protecting pricing power in a tariff era
Few things can cause a pricing frenzy quite like tariffs. Many of us have been through this before – but the announcement of tariffs on Canada, Mexico, and China will force change on many companies in the coming months. It’s important to…
The future of true price optimization
I’ve talked with some great companies this year who are in the pursuit of price optimization. Across the board, models are getting more sophisticated, software roadmaps are getting more ambitious, and AI is pushing all of us to be more efficient. …
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
