Author: Teng Yang

How to Create Value: Small Efforts, Outsized Returns

Written by Teng Yang on October 20, 2026. Posted in Pricing, Pricing Power, value.

We at Holden Advisors believe that pricing power can be achieved with differentiation and execution. We can create more differentiation by creating more value for our customers. There are, in general, 2 primary ways to create more value for...

Why Pricing Initiatives Stall Before They Start

Written by Teng Yang on September 15, 2026. Posted in Pricing, Pricing Strategy.

Have you ever kicked off a pricing initiative with real momentum, only to watch it quietly die in committee months later? Having worked with a number of B2B clients across a wide range of industries, we’ve found that the outcome of a pricing initiative...

Moving beyond hourly rates: pricing professional services in an AI world

Written by Teng Yang on August 27, 2026. Posted in Pricing.

As AI becomes more common in the business world, it’s increasingly capable of taking over low-complexity work. The kind of work some professional services firms have historically billed by the hour. That shift creates a new pressure: customers are...

AI Is Commoditizing SaaS: How to Protect Differentiation and Rethink Pricing

Written by Teng Yang on July 8, 2026. Posted in B2B Pricing.

AI is changing the economics of software companies. Capabilities that once justified a premium are increasingly available through general-purpose models and agents at a fraction of the cost. As these features become easier to replicate, traditional...

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Holden Advisors is a team of experts in pricing and sales performance.

We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.