Have you ever kicked off a pricing initiative with real momentum, only to watch it quietly die in committee months later? Having worked with a number of B2B clients across a wide range of industries, we’ve found that the outcome of a pricing initiative...
Author: Teng Yang
As AI becomes more common in the business world, it’s increasingly capable of taking over low-complexity work. The kind of work some professional services firms have historically billed by the hour. That shift creates a new pressure: customers are...
AI is changing the economics of software companies. Capabilities that once justified a premium are increasingly available through general-purpose models and agents at a fraction of the cost. As these features become easier to replicate, traditional...
As we evaluate a P&L, we often get a big picture top-down view of gross margin for the entire business. As an example, the business is chugging along at 40% margin; however, the story looks very different when you look at margin from the bottom...
Sign Up for Insights
Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
