Winning with value when procurement plays hardball
When looking at your pricing, think about it through the lens of price setting and price getting.
Price setting is where you evaluate what to charge for your product or service based on the value it creates for your customers. That value …
Fix the kitchen well before you list: Private equity pricing renovations
When M&A activity is hot, deals move fast. It reminds me of the housing market a few years ago, when people were buying homes after a five-minute walkthrough or sight unseen via staged realtor pictures. Likewise, private equity investors were …
Protecting pricing power in a tariff era
Few things can cause a pricing frenzy quite like tariffs. Many of us have been through this before – but the announcement of tariffs on Canada, Mexico, and China will force change on many companies in the coming months. It’s important to…
The future of true price optimization
I’ve talked with some great companies this year who are in the pursuit of price optimization. Across the board, models are getting more sophisticated, software roadmaps are getting more ambitious, and AI is pushing all of us to be more efficient. …
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
