3 ways pricing communicates your value
Did you know that your pricing page is typically the most visited location on your website (excluding the home page)? It’s no surprise then that pricing is often the first thing customers look for in the procurement process. Is your pricing effect…
The Future of Pricing:
New Value Driver Models
In a B2B context, definitions of value traditionally focus on the financial benefits (reduced costs, reduced risks, increased revenue opportunities) an offering provides. But increasingly consumers and businesses (especially those near customers/a…
Value tops Google’s Year in Search insights
Every year, billions of people across the globe search for answers on Google. Last year, with inflation hitting its 40-year peak amidst debilitating supply chain challenges, we experienced more volatility than any other time in recent history. We …
[Video] Pricing in the news: Chat GPT, Ticketmaster, and Party City’s Bankruptcy
Let’s be honest, pricing is getting a pretty bad rap lately. In this roundtable, we do a rundown of pricing-related headlines from the last couple of weeks and look for the redemption arc of pricing’s villain era.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
