A wealth of candid,
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Successfully Drive Change Throughout a Commercial Transformation

| Brian Doyle |
Each year, Holden Advisors hosts an Executive Customer Forum to discuss the most pressing topics facing commercial organizations. This year, I had the honor of facilitating a discussion on how to b…
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Video: Is Your Product Really a Commodity?

| Adele Mclean | , ,
Is your product a commodity? Is it really? Or, do your customers cry commodity during negotiations to get you to decrease your price? Watch the video below and listen as Adele McLean talks about ho…
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Only your prospect knows…

| Alicia Shevetone | , , , ,
The Buyer-Seller Gap is getting its share of press these days. Even HBR is in on the fun, having tabulated seven daunting reasons why salespeople can’t close the deal. It gets worse: only about 55%…
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Stop the Revenue Bleeding

| Brian Doyle | , , , ,
  One of the first things that first responders do when they start to treat a trauma victim is to find out where the victim is bleeding. Second, they determine which of those injuries is most …
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