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3 Principles to Guide Pricing Decisions During Uncertain Times

| Patrick McCullough |
Given all the disruption and change this year, challenging your commercial organization’s go-to-market strategy is a totally reasonable endeavor. The big questions are:
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The Importance of Trusted Partners – In Business & In Life

| Reed Holden | ,
The other day I received a call from the CEO of a technology company, and it was not to talk about his company. In this case, I was provided as a reference for a building contractor I had worked wi…
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Is it the right time for a price increase?

| Reed Holden | , , ,
We have received many requests from companies wondering if it is a good idea to increase prices to offset declining sales during the pandemic. While the answer is generally no, it is important to r…
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The Great Burger Bundle Bungle

| Reed Holden | ,
Recently, McDonalds had a special pricing promotion that caused a 10% reduction in demand for fries. Allegedly, the drop in demand was the result of a 99-cent burger promotion. The promotion unin…
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