The Great Burger Bundle Bungle
Recently, McDonalds had a special pricing promotion that caused a 10% reduction in demand for fries. Allegedly, the drop in demand was the result of a 99-cent burger promotion. The promotion unin…
News from the Field: Mental Insights
During our recent Virtual Backbone workshops, our participants have been sharing interesting insights about the psychological aspect of negotiating. We wanted to share some with you:
News from the Field: Virtual Backbone
Recently, we launched our Virtual Backbone initiative to help improve sales teams’ negotiating performance, all from the comfort and safety of their home office. The results are great, but we wante…
Do your customers really need you in the era of COVID-19?
This is a scary time for suppliers and their sales teams. Customers concerned with the impact of COVID-19 are canceling or postponing projects and curtailing spending. As a result, suppliers are lo…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
