Pricing by Customer Size vs. Customer Potential: Why It Matters
Customer segmentation can be very nuanced, incorporating elements of product, geography, buying behavior, needs, etc. Those with a less sophisticated approach often segment customers based on…
Moving beyond hourly rates: pricing professional services in an AI world
As AI becomes more common in the business world, it’s increasingly capable of taking over low-complexity work. The kind of work some professional services firms have historically billed by the hour…
Why Cost-Plus Pricing Is Holding Industrial Companies Back
Cost-plus pricing feels safe. It is simple, logical, and easy to defend internally. Take your cost, add a margin, and you have a price. But in today’s industrial markets, that simplicity comes at a…
The Myth of Perfect Pricing Data
Artificial intelligence is changing the conversation around pricing.
Every week brings another announcement about AI-powered pricing optimization, predictive analytics, dynamic pricing engines, …
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
