Monetizing urgency: protecting the value of speed
In industrial markets, urgency is often treated as an operational challenge rather than a commercial opportunity.
When a customer calls with production down and revenue at risk, the instinct ins…
AI Is Commoditizing SaaS: How to Protect Differentiation and Rethink Pricing
AI is changing the economics of software companies. Capabilities that once justified a premium are increasingly available through general-purpose models and agents at a fraction of the cost. As the…
Engineering Is Not Free: Separating Development from Production Pricing
In complex OEM relationships, significant value is created long before production revenue begins.
Engineering teams analyze applications, iterate designs, conduct validation testing, and often s…
Pricing Happens Everywhere, Which Means It Often Belongs to No One
Pricing is the lifeblood of any organization, yet very few companies have a dedicated pricing team. Instead, pricing responsibilities are spread across Finance, Sales, Operations, Customer Service,…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
