Responding to crises like an Air Force pilot
As I think about how to maintain my balance in these tumultuous times of politics, war, wild stock market fluctuations and more, I’m reminded of the mantra every US Air Force pilot learns at the be…
3 questions to ask in your next board meeting
Most senior leadership know that pricing can be the most effective lever to use in the short term to drive enterprise value. So why don’t more use it?
I believe it’s due to fear. Fear of l…
Value-based selling in higher education
Once in a while, we get a different type of project that gives us new ways to think about value-based selling. We recently had the pleasure of working with an organization that sells to higher educ…
Protecting pricing power in a tariff era
Few things can cause a pricing frenzy quite like tariffs. Many of us have been through this before – but the announcement of tariffs on Canada, Mexico, and China will force change on many…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
