Unlocking profitability: When your offering’s value outweighs its price point
Consider this scenario: a company develops products that address critical needs within the industry and continually enhances the product over time. Their customer base is loyal and supportive, but …
How to protect the pricing power you’ve created
Originally published on Forbes.com
When asked about pricing power, most commercial leaders seem to resonate with Warren Buffett’s famous quote about having the ability to raise prices …
The 6 stages of negotiation emotion
There are the 5 stages of grief.
There are 5 levels in the Maslow’s Hierarchy of Needs.
There are Tuckman’s Stages of Group Development (forming, storming, norming, performing, and adjourning…
How to build and protect your pricing power
Originally published on Forbes.com
It’s widely understood that a small price change can drive exponential return in profits. But as I’ve interviewed founders and CXOs about their strategies,…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
