How to accelerate B2B negotiations with Give-Gets
The negotiation table is a lawless place. You never know what will happen when the first number comes out, or the counteroffer, and so on. We recently had a partner tell us the discounting in …
Listening for gold: how this company rescued $100M in at-risk revenue
I recently had a client who lost nearly a dozen significant customers. They didn’t know why and asked us to help. They also requested that we review the relationship health of their Top 150 account…
[Video] Microtransactions Roundtable
This morning, I sat down with some of our pricing leaders to discuss recent pricing trends and what the future could look like with micotransactions. Video below, and you can also find a transcript…
Is the BMW heated seat an omen for more microtransactions?
By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
