Is the BMW heated seat an omen for more microtransactions?
By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue…
Preparing your organization for a possible recession
There are a lot of unknowns in kicking off the second half of the year. Markets are volatile. Prices are up. Supply chains are still strained. The question has been around for a while now: Will we …
Higher prices make GrubHub unpalatable
I grew up Grubhubbing. I lived in New York City from 2008 to 2014, in the “golden age” of Food Delivery Apps (FDAs). I was in my early twenties, working long hours, and more than 500 restaurants wo…
How one seller recovered from getting ghosted – and nearly doubled his deal size
One of my newest sales coachees, “Jim,” was a fantastic guy.
His mannerisms were affable and warm. He genuinely cared about the clients in his book of business and led every prospect call with e…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
