[Video] In volatile markets, profitability is king
This morning I sat down with Jeet Mukherjee to chat about strategies and tactics to increase profitability quickly as market volatility continues to be unpredictable. We also discuss where we’ve seen success with these strategies amongst our clien…
Flanking products: A true silver bullet in commercial strategy
Many businesses are dealing with stagnating sales right now. In a time where cost-cutting is rampant, your customers may also be asking for discounts and in some cases pausing or ending partnerships altogether. If this sounds familiar, you’re not …
[Video] Microtransactions Roundtable
This morning, I sat down with some of our pricing leaders to discuss recent pricing trends and what the future could look like with micotransactions. Video below, and you can also find a transcript of the conversation included.
T: This is Tra…
Is the BMW heated seat an omen for more microtransactions?
By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue. Buckle up. (Too much?)
Who’s on first?
BMW…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
