[Video] Microtransactions Roundtable
This morning, I sat down with some of our pricing leaders to discuss recent pricing trends and what the future could look like with micotransactions. Video below, and you can also find a transcript of the conversation included.
T: This is Tra…
Is the BMW heated seat an omen for more microtransactions?
By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue. Buckle up. (Too much?)
Who’s on first?
BMW…
Higher prices make GrubHub unpalatable
I grew up Grubhubbing. I lived in New York City from 2008 to 2014, in the “golden age” of Food Delivery Apps (FDAs). I was in my early twenties, working long hours, and more than 500 restaurants would deliver to me for a nominal fee. I used my ove…
Fighting “greedflation” with value-based pricing
The effects of inflation are inescapable right now. Recently, the Wall Street Journal reported the inflationary impact on summer expenses like bicycles, beer, and propane. Not the propane!
It’s no surprise that companies are instillin…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
