3 Key Takeaways from the Pricing Strategy World Summit
Last week, I made the hike to Amsterdam for the Pricing Strategy World Summit hosted by Ardensi. Our Head of Pricing Jeet Mukherjee gave a keynote on the Future of Pricing (more on that topic soon), and we were eager to see how US challenges …
Professional Pricing Society 2022 Spring Conference Recap
Last week, I attended the PPS Spring Conference in Chicago with some of our team—and a few hundred members of the pricing community. It’s been years since an in-person conference for this group, and as you can imagine, refreshing to be a…
SaaS Pricing: Leverage 4 Key B2B Tenets to win
When Holden Advisors started almost 2 decades ago, our practice was rooted in B2B pricing. Reed Holden, our founder, co-authored the book that became the industry’s standard academic and practical pricing reference.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
