The Future of Pricing:
New Value Driver Models
In a B2B context, definitions of value traditionally focus on the financial benefits (reduced costs, reduced risks, increased revenue opportunities) an offering provides. But increasingly consumers…
The Future of Work: What CEOs Need to Know
It’s no surprise that the pandemic shook up a lot of things across businesses. Supply chain. Costs. Labor shortages. And of course—the way we work.
In speaking with the Wall Street Journal, Adam…
Value tops Google’s Year in Search insights
Every year, billions of people across the globe search for answers on Google. Last year, with inflation hitting its 40-year peak amidst debilitating supply chain challenges, we experienced more vol…
[Video] Pricing in the news: Chat GPT, Ticketmaster, and Party City’s Bankruptcy
Let’s be honest, pricing is getting a pretty bad rap lately. In this roundtable, we do a rundown of pricing-related headlines from the last couple of weeks and look for the redemption arc of pricin…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
