Combating anchoring bias in B2B sales
As much as we like to think that business-to-business (B2B) transactions are completely rational and devoid of biases, the truth is that buyers are not always purely objective in their decision-mak…
3 ways pricing communicates your value
Did you know that your pricing page is typically the most visited location on your website (excluding the home page)? It’s no surprise then that pricing is often the first thing customers look for …
The Future of Pricing:
New Value Driver Models
In a B2B context, definitions of value traditionally focus on the financial benefits (reduced costs, reduced risks, increased revenue opportunities) an offering provides. But increasingly consumers…
The Future of Work: What CEOs Need to Know
It’s no surprise that the pandemic shook up a lot of things across businesses. Supply chain. Costs. Labor shortages. And of course—the way we work.
In speaking with the Wall Street Journal, Adam…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
