The farce of the fixed mindset
In many settings, leaders are taught to seek out those with growth mindsets and pursue them. We are taught to find opportunities for high performers who have these growth mindsets and manage out th…
Value selling to government agencies
If you’ve ever sold to the government, you know the feeling of getting beat down by the procurement process. It can be especially frustrating when you’re trying to increase the price of your produc…
Combating anchoring bias in B2B sales
As much as we like to think that business-to-business (B2B) transactions are completely rational and devoid of biases, the truth is that buyers are not always purely objective in their decision-mak…
3 ways pricing communicates your value
Did you know that your pricing page is typically the most visited location on your website (excluding the home page)? It’s no surprise then that pricing is often the first thing customers look for …
Subscribe Below
Recent Articles
Sign Up for Insights
Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
