Value-based selling in higher education
Once in a while, we get a different type of project that gives us new ways to think about value-based selling. We recently had the pleasure of working with an organization that sells to higher educ…
Protecting pricing power in a tariff era
Few things can cause a pricing frenzy quite like tariffs. Many of us have been through this before – but the announcement of tariffs on Canada, Mexico, and China will force change on many…
The future of true price optimization
I’ve talked with some great companies this year who are in the pursuit of price optimization. Across the board, models are getting more sophisticated, software roadmaps are getting more ambitious, …
Top 5 themes from our 2024 podcast guests
We started hosting guests on If Prices Could Talk at the beginning of this year. It’s been a great journey, with lots of learnings for me through in-depth conversations with our clients, partners, …
Subscribe Below
Recent Articles
Sign Up for Insights
Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
