How a quality of revenue analysis can drive growth
Not all revenue is created equal. Revenue from some deals generates strong profits and long-term growth, while others erode margins over time and stress your resources and team. Many commercial teams intuitively know that some deals are mispriced …
Value-based selling in higher education
Once in a while, we get a different type of project that gives us new ways to think about value-based selling. We recently had the pleasure of working with an organization that sells to higher education institutions. We had to think about the dyna…
Top 5 themes from our 2024 podcast guests
We started hosting guests on If Prices Could Talk at the beginning of this year. It’s been a great journey, with lots of learnings for me through in-depth conversations with our clients, partners, and network. We’ve talked with executives and indu…
Getting the sales conversation back to value
We all know that when we help set the rules of a game, our chances of winning increase significantly. At Holden Advisors, we emphasize the importance of discussing your offering’s value early in the Buyer’s Decision Cycle (BDC). The early-to-mid s…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
