Is the BMW heated seat an omen for more microtransactions?
By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue. Buckle up. (Too much?)
Who’s on first?
BMW…
Higher prices make GrubHub unpalatable
I grew up Grubhubbing. I lived in New York City from 2008 to 2014, in the “golden age” of Food Delivery Apps (FDAs). I was in my early twenties, working long hours, and more than 500 restaurants would deliver to me for a nominal fee. I used my ove…
Professional Pricing Society 2022 Spring Conference Recap
Last week, I attended the PPS Spring Conference in Chicago with some of our team—and a few hundred members of the pricing community. It’s been years since an in-person conference for this group, and as you can imagine, refreshing to be a…
Should My Company Lower its Prices in a Competitive Market?
Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Here’s what to do with your competitive pricing strategy instead.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
