Higher prices make GrubHub unpalatable
I grew up Grubhubbing. I lived in New York City from 2008 to 2014, in the “golden age” of Food Delivery Apps (FDAs). I was in my early twenties, working long hours, and more than 500 restaurants would deliver to me for a nominal fee. I used my ove…
Professional Pricing Society 2022 Spring Conference Recap
Last week, I attended the PPS Spring Conference in Chicago with some of our team—and a few hundred members of the pricing community. It’s been years since an in-person conference for this group, and as you can imagine, refreshing to be a…
Should My Company Lower its Prices in a Competitive Market?
Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Here’s what to do with your competitive pricing strategy instead.
True Profitability
We live in a time of abundant choice, and our customers expect options. Providing customers with a large variety of products and features is a compelling way to sell more. But, as companies grow and diversify, it can be difficult to capture the mo…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
