Using differentiated value to drive successful price actions
As pricing professionals, we often see price increases as a way to fix eroding margins due to cost increases. Executing that price increase can also be a sales team’s most intimidating task. We often hear pushback such as, “We will lose custo…
Building trust with your team: Lessons from the US Air Force Chief of Staff
There are so many things that contribute to a leader’s style and ability to motivate and deliver significant positive results within an organization. Recently, I listened to an interview on Simon Sinek’s podcast with Air Force Chief…
It’s a great time to be in sales
The reports on sales are bleak. Increasing numbers of buyers avoid interacting with salespeople. Remote work makes it more challenging for sellers to get face time with customers. Selling continues to become more complex, and sellers struggle to s…
The farce of the fixed mindset
In many settings, leaders are taught to seek out those with growth mindsets and pursue them. We are taught to find opportunities for high performers who have these growth mindsets and manage out those who have a fixed mindset.
All of that is …
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
