A Four-Step Pricing Strategy for Startups that Works Every Time
Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. It’s a tricky problem to get right. Price too high and you lose potential customers. Too low, and y…
The Value of Reliability
The COVID-19 pandemic has taught us many lessons, not the least of which is the value of a reliable supply chain.
Defeating the No-Decision” Trap: The Power of Divergent Thinking”
Imagine if you could banish “no-decision” from your sales funnel. More deals that travel all the way to the win/loss finish line, less wasted sales time, more essential customer needs resolved, and…
Passing the Price Gauntlet with Strategic Accounts
As a strategic account manager, you take the long view in working with your customers to ensure that each of them gets the right solution. You invest time in evaluating your customer’s business and…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
