How Value-Based Pricing Can Save the Customer Experience Industry
Each year, customer experience (CX) consultants release studies highlighting how impactful CX can be. The Temkin Group (a CX consultancy now owned by Qualtrics) published a study stating that companies earning $1 billion annually can expect to ear…
Should My Company Lower its Prices in a Competitive Market?
Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Here’s what to do with your competitive pricing strategy instead.
4 Ways to Impact Price Realization
One of our top goals in any consulting engagement is uncovering revenue and profit growth opportunities for clients. Generally, we want to answer four key questions:
The Important Role of Pricing Departments
Not every company has a pricing department. Here we explain why they are incredibly important players in the price, cost, revenue equation.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
