Dynamic Pricing Should Come with a Warning Tag

| richardharrington | , ,
With astonishing speed, Uber has disrupted the taxicab industry. Others have looked at their success and dreamed of emulation. The strategy often touted for Uber’s success is surge pricing; charging higher prices at times of high demand. Surg…
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When Is a Pricing Problem Not a Pricing Problem?

| Reed Holden | ,
This is a story of a highly specialized drug, Ilaris, which is sold by Novartis for $16,000 a dose or $64,000 a year. They sell to under 10,000 patients a year. Novartis discovered that the drug may also have a beneficial impact on heart attack su…
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Waterfall Analysis and Pareto Analysis – Price Analytics that Drive Decision Making

| Mayuresh Saravanakumar |
In the previous three articles in the series What Gets Measured Gets Done, we discussed some basic reporting that every pricing and/or sales operations team should use to drive improved profits for the business. In this last article of the se…
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