Moving Beyond Big Data

| Reed Holden | , , ,
The purpose of “big data” is to give managers a clearer vision of something so they can make decisions about products, pricing and distribution. In pricing, it is generally around how customers buy.  It uses statistical techniques to group cu…
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Pricing Priorities: What is Really Worth Your Time?

| Ellen Quackenbush | ,
Ask any salesperson what their most valuable asset is, and they will answer instantly—my time. Great sales people are really stingy about this scarce asset, always asking “Is this the best use of my time?” before they engage with a prospect, set u…
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When is a Price War, Not a Price War?

| richardharrington |
When is a price war, not a price war?
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Change that Channel? Nike Resolves to Fix Pricing Conflict with Amazon

| Pete Morelli | ,
For over a decade, athletic titan Nike declined to partner with Amazon, America’s largest online retailer. Nike held out, wanting to carefully control brand messaging while enjoying higher margins through its distribution network of brick and mort…
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