Think What Price Can Do, Not What Price Should Be

| richardharrington | ,
During a recent conversation, a pricing manager from a client confessed he felt frustrated with his current state of affairs. He felt the way his company manages pricing is reactive. Exasperated, he cried out, “I want people to stop asking me what…
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Tech Giants Apple, Google, and Amazon Get Pricing Right

| Reed Holden | ,
In an article published recently in the “Technology” section of The Wall Street Journal, the author, Jack Nicas, alluded to pricing excellence in the three giants of U.S. and global technology: Apple, Google, and Amazon. Here are the results of th…
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$4.99 Footlongs? Subway, You’re Doing it Wrong

| Pete Morelli |
Remember the Subway “Five-dollar footlong” jingle from 2008? Ten years later, Subway is doubling down on the promotion with a two-month run of $4.99 footlong sandwiches. While the news is music to the ears of delighted deal-seeking Subway customer…
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The Importance of Building Trust: The Winter Car Blues

| David Broadbent |
I don’t like arctic cold. I like it even less when I have to take care of unexpected car maintenance. What we would do ourselves in summer, we might look for someone else to handle in winter. Eleven-degree temps can color a person’s perception of …
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