Field Report: Focus on Highest Paying Customers to Reduce Churn

| saadshahzad |
Recently we performed a pricing outlier analysis for one of our clients.  Like any good pricing analyst would do, the team started with identifying customers receiving heavy discounts, or what we call “low hanging fruit.”  We realized th…
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Understand the Value You Offer to Your Customer

| Ellen Quackenbush | ,
Celebrating 10 Years of Pricing with Confidence (video 3 of 11). Ellen Quackenbush discusses the second rule in Pricing with Confidence – “Understand the Value You Offer to Your Customer.” You can’t have confidence in your pricing until you have…
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