Why Pricing Is So Hard and Why Most Companies Mess It Up

| Adele Mclean |
Its hard to believe its been 10 years since we released Pricing with Confidence: 10 Ways to Stop Leaving Money on the table.  In that time, the book has become a global success, published in different languages, and read and followed by executives…
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Understand the Value You Offer to Your Customer

| Ellen Quackenbush | ,
Celebrating 10 Years of Pricing with Confidence (video 3 of 11). Ellen Quackenbush discusses the second rule in Pricing with Confidence – “Understand the Value You Offer to Your Customer.” You can’t have confidence in your pricing until you have…
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