Do You Live or Die on Your Ability to Get Price? 3 Essential Tips to Improve your Commercial Strategy

| richardharrington |
At a recent networking event, I was chatting with a pricing manager from a major company famed for their innovation. She made a comment that really struck me:
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Ask the Expert: GM Survey Report Commentary

| Erin Cihak |
At Holden Advisors, we often speak with General Managers (GMs) about commercial transformation. We want to understand not only what is happening in their markets and their businesses, but also the effectiveness of their commercial teams. Recently,…
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Report: 2018 GM Survey

| Patrick McCullough |
Holden Advisors works with General Managers to improve the commercial performance of their businesses. Throughout the course of our work, we have identified a disconnect between the vision for and the reality of pricing functions within many organ…
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Is elasticity the best tool in your arsenal? Not always

| richardharrington |
When deciding on the price to charge in the market, many companies look to price elasticity— how the volume sold changes with the price charged to work towards what they hope will be a profit maximizing price.
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