The Next Lesson From Amazon: Push Your Customer’s Cart

In what has become a common occurrence over the past 15 years or so, Amazon announced it was entering a new business last week – retail grocery stores. Well, yes, they technically are in this business already with their purchase of Whole Foods in …

Resist the urge to stick it” to the competition”

When facing low-priced competition, think twice before “sticking it to the competition” by going in with a low, low price. Watch the video to learn why:

Nice Job, Netflix: Lessons from the price increase

Hear Pete Morelli talk about what we can learn from the price increase that Netflix rolled out last week.

A Curious Case of Christmas Tree Pricing

O Tannenbaum, O Tannenbaum how lovely are your branches. O Tannenbaum, O Tannenbaum how can you price stay stable.