The future of true price optimization
I’ve talked with some great companies this year who are in the pursuit of price optimization. Across the board, models are getting more sophisticated, software roadmaps are getting more ambitious, and AI is pushing all of us to be more efficient. …
Top 5 themes from our 2024 podcast guests
We started hosting guests on If Prices Could Talk at the beginning of this year. It’s been a great journey, with lots of learnings for me through in-depth conversations with our clients, partners, and network. We’ve talked with executives and indu…
How to build pricing power through sales effectiveness
Originally published on Forbes.com
Sales effectiveness is one of the most important levers in building pricing power. If you perceive your offering as highly differentiated, and the market doesn’t pick it up the way you expected, you won’t …
3 ways to avoid the pitfall of stale pricing
Originally published on Forbes.com
Prices get stale. And for good reason: markets are changing. Your competitors are coming out with new products and services. What’s important to people is changing. The motives behind your customers’ buyin…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
