Why your customers make bad buying decisions (and how to stop enabling them)
Companies often celebrate when customers “come back” after having left for a presumably cheaper option. But this return shouldn’t be a story of vindication. It’s a sign of failure.
When that customer left, they made what appeared to be the fina…
Winning with value when procurement plays hardball
When looking at your pricing, think about it through the lens of price setting and price getting.
Price setting is where you evaluate what to charge for your product or service based on the value it creates for your customers. That value …
Protecting pricing power in a tariff era
Few things can cause a pricing frenzy quite like tariffs. Many of us have been through this before – but the announcement of tariffs on Canada, Mexico, and China will force change on many companies in the coming months. It’s important to…
Top 5 themes from our 2024 podcast guests
We started hosting guests on If Prices Could Talk at the beginning of this year. It’s been a great journey, with lots of learnings for me through in-depth conversations with our clients, partners, and network. We’ve talked with executives and indu…
Sign Up for Insights
Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
