How a quality of revenue analysis can drive growth
Not all revenue is created equal. Revenue from some deals generates strong profits and long-term growth, while others erode margins over time and stress your resources and team. Many commercial teams intuitively know that some deals are mispriced …
3 questions to ask in your next board meeting
Most senior leadership know that pricing can be the most effective lever to use in the short term to drive enterprise value. So why don’t more use it?
I believe it’s due to fear. Fear of losing customers if anything related to an offer is…
Value-based selling in higher education
Once in a while, we get a different type of project that gives us new ways to think about value-based selling. We recently had the pleasure of working with an organization that sells to higher education institutions. We had to think about the dyna…
Protecting pricing power in a tariff era
Few things can cause a pricing frenzy quite like tariffs. Many of us have been through this before – but the announcement of tariffs on Canada, Mexico, and China will force change on many companies in the coming months. It’s important to…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
