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Amazon to North American Cities: Calling all Rabbits

Last week, big city mayors across the US received the kind of news they dream about: Amazon is looking for a second corporate headquarters, with the promise of billions of dollars of investment and…

Moving Beyond Big Data

The purpose of “big data” is to give managers a clearer vision of something so they can make decisions about products, pricing and distribution. In pricing, it is generally around how customers buy…

Managing Price Leakage – Which Customers are Not Pulling Their Weight?

| Reed Holden |
Over the years, we’ve done some pretty sophisticated analysis – customer profitability, segments, buying intent, and what it’s like to work with them. But being in my KISS mode today, I’d like to s…

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