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3 Keys to Overcome Fear and Realize Greater Pricing ROI

As a pricing professional, I always love to quote the study that a 1% improvement in price leads to 11% in operating profit, whereas a 1% increase in volume sold improves only by 3.3%[1]. If the bu…

Amazon to North American Cities: Calling all Rabbits

Last week, big city mayors across the US received the kind of news they dream about: Amazon is looking for a second corporate headquarters, with the promise of billions of dollars of investment and…

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