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Improve Selling by Breaking These 5 Value Myths

In recent years, the word value has become almost meaningless. This watered-down version of value frustrates anyone striving to improve sales effectiveness and overall business results. We know cus…

The Dangers of a Low Price

As I went to pick up my morning coffee this week, I saw a sign that made me chuckle. In the window of a Dollar Store was an advertisement for steak – a full steak for only a dollar! Would you buy s…

Do Price Discounts Solve Customer Service Issues? Not Really

| saadshahzad |
All pricers think there can be improvements in getting the right price. Recently, I experienced a situation with the right pricing, product, and negotiating strategy. The story starts with my wirel…

3 Profit Driving Advancements Worth Giving Thanks for This Year

I love Thanksgiving. We get to focus on eating food (my favorite), watching football, spending time with family and friends, but most importantly, we all get to reflect on what we have to be thankf…

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