A wealth of candid,
practical insights

(And this is just scratching the surface.)

Netflix Boosts Market Cap Through Price Increase. Can You?

| Pete Morelli | , ,
Last week, Netflix announced a $1-$2 monthly price increase for its standard and premium plans. Investors applauded the move, with shares lifting 5.4%[1] on October 6th, adding over $4B to Netflix’…
Read More

What is Your Pricing Purpose? – Video

| Adele Mclean | , ,
Adele McLean talks about finding your pricing purpose in this week’s video blog. Find out if you have succumbed to some of the common pricing pitfalls, like cost-plus and market-based pricing, and …
Read More

3 Keys to Overcome Fear and Realize Greater Pricing ROI

| saadshahzad | ,
As a pricing professional, I always love to quote the study that a 1% improvement in price leads to 11% in operating profit, whereas a 1% increase in volume sold improves only by 3.3%[1]. If the bu…
Read More

Subscribe Below

Recent Articles

Sign Up for Insights

Holden Advisors is a team of experts in pricing and sales performance.

We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.

Quick Links

© Holden Advisors. All rights reserved | Privacy Policy